Case Study

SmartCheck Onboarding

Charlotte russe logo

Through a personalized, multi-channel journey, SouthState Bank expertly delivered a compelling onboarding experience for new customers, with the help of Sagepath Data Template.

Vision

To deliver a personalized, end-to-end onboarding experience that simplifies the transition for new customers, promotes digital banking adoption, and strengthens engagement through guided, multi-channel interactions.

The challenge

SouthState needed to create a seamless and personalized onboarding journey for new customers while guiding them through essential banking activities such as mobile app adoption, online banking enrollment, and eStatement registration. The challenge was to maintain engagement across multiple touchpoints and ensure a consistent customer experience throughout the onboarding process.

The solution

We designed and implemented a personalized multi-channel onboarding experience leveraging targeted emails, SMS communications, personalized website content, and guided customer journeys. This approach streamlined onboarding activities, increased digital adoption, and enhanced customer engagement across every stage of the onboarding process.

What we did

Onboarding e-mails

Onboarding e-mails

Tailored content to guide customers through each step of the onboarding process.

Tailored SMS messages

Tailored SMS messages

Timely reminders and updates to ensure customers stayed on track.

Website landing page

Website landing page

A central hub for onboarding activities, providing easy access to resources and information.

Personalized hero images

Personalized hero images

Dynamic visuals on the website to enhance the personalized experience.

Interactive digital experience

Key Features

Personalized Onboarding Journey

End-to-end customized onboarding experience tailored to customer needs and behavior.

Multi-Channel Experience

Seamless engagement across email, SMS, and web for a unified onboarding journey.

Guided Customer Flow

Step-by-step onboarding helping users complete key banking actions with ease.

Marketing Automation Integration

Powered by Salesforce and Kentico to automate and personalize customer journeys.

The
Impact

1

Strong Email Engagement

Achieved email engagement rates above industry benchmarks.

2

Expanded Customer Journey

Delivered 53% more onboarding activities and touchpoints.

3

Higher SMS Performance

Achieved a 24% SMS click-through rate.

4

Improved Customer Engagement

Increased participation across onboarding channels and activities.

5

Enhanced Customer Satisfaction

Created a smoother and more personalized onboarding experience.

Testimonials

Sridhar Nallani

Customer Stories

Charlotte Russe

Sridhar Nallani

CTO, Charlotte Russe, USA

"Their strong technical expertise and understanding of the retail domain enabled them to deliver scalable applications, insightful analytics, and high-quality outcomes that improved operational efficiency and business decision-making."

Feeling inspired?
Reach us at sales@datatemplate.com